If the shopping center wants to attract more consumers, it is necessary to constantly change the scene, constantly bring visual impact to customers, and continuously stimulate customers' attention, so as to lay a good foundation for customers' arrival and consumption? Commercial beauty is an important method. Due to the fierce competition in shopping centers and the limited aesthetic endurance of customers, the specific practice of creating a good overall business atmosphere through the United States and Chen is also changing with the development of the industry and market. According to the form of expression and function, commercial beauty is mainly divided into four types: opening beauty, festival beauty, seasonal beauty and daily beauty.

1、Opening of Meichen

Opening Meichen refers to the Meichen works created by the mall according to its own brand culture and enterprise characteristics during the opening period. The opening of Meichen is the most important work of the mall, the first step to create the company image, and the best opportunity to do visual marketing. The scale and atmosphere of Meichen directly represent the style and strength of an enterprise. Therefore, in addition to some specific decoration required for opening, it is more necessary to create a complete artwork for the mall that can reflect the corporate culture and attract consumers' attention. In addition, it is also necessary to have beautiful and old articles to cooperate with marketing activities such as opening big rewards.

2、festival celebration  Meichen

festival celebration  Meichen to the use of the original commercial buildings, cultural characteristics, aesthetic needs and other factors of the commercial environment to beautify and display the commercial environment in department stores, shopping malls, hypermarkets and other special festivals. The main purpose is to cooperate with the large-scale theme marketing and festival promotion activities of the mall. Generally, the more representative festivals are: Spring Festival, Mid Autumn Festival, National Day, Halloween, Christmas, New Year's Day, etc. In terms of design, it is required that the theme should be clear, clear, fast and instant so that customers can see it at a glance. Most of the colors should focus on beautiful colors to attract customers' attention. It is necessary to design based on the beauty of different festivals.

3、Seasonal meichen

Seasonal  meichen mainly refers to the decoration and production projects based on spring, summer, autumn and winter, and the characteristics of seasons. It directly reflects the personality, taste and grade of a mall, and the quality of the decoration will directly affect customers' evaluation of the mall as a whole. In the decoration of seasonal beauty and Chen, the form of object metaphor is more important. In the decoration of beauty and Chen, it is an important element that can connect all points in series and unify. Spring buds, green leaves, kites; Windmills and water drops in summer; Maple leaves, harvested rice ears and mature fruits in autumn; Winter snow, ice cream, snow dolls and other elements can be used in the design of Meichen. In terms of color, spring is the highlight of vitality, with green, pink and other warm colors; In summer, blue, purple and other cool colors are used to give customers a cool feeling; In order to create a harvest atmosphere in autumn, yellow, orange and other main colors are used; In winter, it is necessary to reflect the festivity and warmth, and prefer to use red, gold and other strong colors. Only the overall unity of soul and pleasant seasonal beauty can satisfy customers' shopping pleasure, thus greatly driving the sales atmosphere of seasonal goods and the whole market.

4、Daily meichen

Daily meichen is the most basic work of mall beautification, which generally refers to sketches, green plants, modeling, instructions, tips, patterns, etc. in the mall. It is mainly located in the rest area, elevator waiting area, idle area and office area of the square. Some flower seats and the like can be added to the rest area. A little bit of thought can make the environment full of artistic atmosphere. At the same time, because of the daily decoration area, the materials are mainly finished ornaments and high-end one-time input materials, which are more flexible and convenient for multiple use.

     Shenzhen Sifang Exhibition Co., Ltd. is committed to the one-stop service of high-end booth, exhibition, exhibition hall, exclusive shop design, production and construction. The headquarters of the company is located in Bao'an District, Shenzhen, adjacent to Shenzhen International Convention and Exhibition Center. It takes only 10 minutes to get to Shenzhen International Convention and Exhibition Center. It takes only 30 minutes to get to Shenzhen International Convention and Exhibition Center from the factory. It takes only 2 hours to get to Guangzhou Pazhou Exhibition Hall. Sifang factory covers an area of 3000 square meters. The company has a group of high-quality talents, creative design teams and tracking service personnel at home and abroad. The exhibition project management system 360 follows up the whole process to provide customers with integrated and comprehensive exhibition solutions. The service hotline is 0755-28892997.