1. According to the nature of exhibitions, exhibitions can be divided into two types: trade and consumption.
Trade exhibitions are held for industries such as manufacturing and commerce. The main purpose of the exhibition is to exchange information and negotiate trade. Consumer exhibitions are held for the public, and consumer exhibitions basically display consumer goods for direct sales. The nature of the exhibition is decided by the exhibition organizer, which can be reflected by the composition of visitors: the exhibition open to the business community is a trade exhibition, and the exhibition open to the public is a consumption exhibition.
2. According to the exhibition content, exhibitions are divided into comprehensive exhibitions and professional exhibitions.
Comprehensive exhibitions refer to exhibitions covering the whole industry or several industries, also known as horizontal exhibitions, such as industrial exhibitions and light industry exhibitions. Professional exhibition refers to an exhibition that shows a certain industry or even a certain product, such as a clock exhibition. One of the outstanding features of professional exhibitions is that seminars and seminars are often held at the same time to introduce new products and technologies.
3. According to the exhibition scale, exhibitions are divided into international, national, regional and local exhibitions, as well as exclusive exhibitions of individual companies.
Scale refers to the size of the area represented by the exhibitors and visitors rather than the size of the exhibition site. Exhibitions of different scales have different characteristics and advantages, which should be selected according to the conditions and needs of enterprises.
4. There are many criteria for selecting exhibitions according to exhibition time: regular and irregular.
There are four times a year, twice a year, once a year, twice a year, etc. Irregular exhibitions are held according to needs and conditions. Long term exhibitions can be three months, half a year, or even permanent. Short term exhibitions generally do not exceed one month. In developed countries, professional trade exhibitions usually last for three days.
5. Select exhibition venues according to exhibition venues: indoor venues and outdoor venues.
Indoor venues are mostly used to display exhibitions of conventional exhibits, such as textile exhibitions and electronic exhibitions.
Outdoor venues are mostly used to display oversized and overweight exhibits, such as air exhibitions and mining equipment exhibitions. Exhibitions held in several places in turn are called itinerant exhibitions. (Most exhibitions are held in special exhibition venues.).
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